
The Idea
Alchemists
We Turn Business Ideas Into Gold.
We are a boutique venture building studio in the heart of Prague's vibrant Karlín technology district, whereentrepreneurial alchemyhappens every day.
Backed by a large tech dev company, we carefully explore and process each business idea withpersonalized attentionand precision.
What begins as a professional relationship often transforms into somethingdeeper—many clients who first came for business have become part of our extended family.
Our Clients
























































































By properly executing the initial necessary steps, we can reduce the 90% probability of your failure to 20-30%.
(The rest is always up to your day-to-day business activities)
Do you happen to have discovered REAL OPPORTUNITY or you just think so? Remember, 9 out of 10 entrepreneurs and innovation teams won't make it due to the fact they only think they discovered something. Are you solving somebody's problem? Is the group big enough to scale quickly? This phase is totally critical for future success! That's why we dive deep into market research, customer interviews, and competitive analysis to uncover genuine opportunities. Our thorough discovery process ensures we're solving real problems that create significant value for users and businesses alike.
Have you ever wondered why 8 out of 10 products fail within the first year? It's because they were designed based on assumptions rather than evidence. Are your users actually going to understand your product? Will they find it intuitive or frustrating? Can they accomplish their goals efficiently? This phase can make or break your entire venture! That's why our design process combines creativity with rigorous testing. We create intuitive user experiences, develop prototypes, and validate them with real users before a single line of production code is written. This iterative approach ensures we're building something people actually want and can use effectively, saving you from costly redesigns down the road.
Did you know that 42% of startups fail because they never achieve product-market fit? Are customers actually willing to pay for your solution? Is your value proposition truly resonating with your target audience? Can you acquire customers at a cost that makes business sense? Finding this elusive alignment is the holy grail of startup success – miss it and nothing else matters! That's why we use data-driven methodologies to systematically validate assumptions and refine your value proposition. We implement rapid experimentation cycles to test critical hypotheses about your customers, pricing, and acquisition channels. Our methodical approach ensures your product genuinely resonates with your target audience before you invest heavily in scaling, dramatically increasing your odds of building something people will actually pay for.
Did you know that 64% of features in typical products are rarely or never used? Are you planning to waste months building functionality nobody wants? How much runway will you burn through before getting real user feedback? Can your business survive if you take too long to launch? Building the wrong product is a fatal mistake you can't afford to make! That's why we develop a Minimum Viable Product that focuses exclusively on core functionality to deliver immediate value. Our engineering approach balances speed with quality, creating a solid foundation that can evolve based on real-world feedback rather than speculation. This strategic approach gets your product to market faster while dramatically reducing development costs and technical debt.
Do you realize that even brilliant products can fail catastrophically with the wrong go-to-market strategy? Are you clear on who your early adopters actually are? Do you know which channels will reach them most effectively? Have you crafted messaging that truly resonates with their specific pain points? This phase determines whether your product launches with a bang or a whimper! That's why we develop comprehensive go-to-market strategies tailored to your unique situation. We focus on precise positioning, compelling messaging, strategic channel selection, and targeted customer acquisition tactics to ensure your product reaches exactly the right audience at the right time. Our methodical approach maximizes impact while minimizing the marketing spend required to gain traction.
Are you aware that 70% of startups fail because they scale prematurely? Have you identified the true growth levers for your business? Do you know which metrics actually matter versus those that just look good in reports? Can your infrastructure handle 10x or 100x growth without collapsing? Scaling at the wrong time or in the wrong way can destroy everything you've built! That's why once product-market fit is confirmed, we accelerate growth through data-driven optimization rather than guesswork. Our scaling strategies focus on systematically increasing user acquisition, improving retention metrics, and maximizing revenue while maintaining operational efficiency. This disciplined approach ensures sustainable growth that builds long-term value instead of the flash-in-the-pan growth that has killed countless promising ventures.










Why FEB?
FEB stands forFAST EFFICIENT BULLSHIT-FREE
Foolproof business ideas to beat the odds
We conduct extensive research to generate the most promising business ideas with real market potential.
A team to build a best-in-class MVP
Founders work hand-in-hand with our expert product & design team to ship an MVP in record time.
A methodology to bring their product to market faster
Our framework tried-and-tested on 40+ companies helps bring products to market faster and access a network of design partners.
A brand to attract top talents
Your company will be visible to top talent from the very moment you launch it, with our branding expertise.
Access to our ecosystem
We provide access to our ecosystem and support the co-founders with hands on activities.
A community for life
FEB is powered by a community of exceptional founders and alumni who bring their unique sets of experiences and skills.
We uncover what makes products indispensable through thoughtful research and validation. Before writing a single line of code, we test core hypotheses and validate assumptions.
While others rush to build, we move with intention. Our systematic process takes you from validation to MVP with clear decision points that preserve resources and maintain focus.
We don't just build products; we create solutions that users simply can't live without.








Finding the Perfect Market Fit!
Explore
Identify market opportunities and unmet needs
Ideate
Generate product concepts that might address these needs
Prototype
Create and test different product "shapes" with potential users
Refine
Iterate based on feedback to better fit market needs
Launch
Introduce the product that perfectly fits its market niche
We identify what makes products trulyindispensableby conducting in-depth user research, testing core hypotheses, and validating assumptions before writing a single line of code.
Our methodology combines thorough market analysis with focused user interviews to uncover the"killer features"that create genuine user dependency.
productDeeply
rooted experience
productSimply
indispensable
Deep Discovery
Deep inside lies the fundamental reason for indispensability.
Our goal is to find and create 100% indispensability for users by identifying and adding the so-called killer feature.
Every product has layers. On the surface are obvious features and user interface, which are easily copied by competitors.
The deeper layer contains the reasons why users actually use the product - often hidden and unexpected values that create a strong connection.
At the core lies the fundamental reason for indispensability - what makes the product truly unique and irreplaceable in the user's life.
Our methodology focuses on uncovering and strengthening these deep layers, to create a product that users truly need and want.
The Product Discovery Process
Research & Discovery
We begin by deeply understanding the problem space through market research, competitive analysis, and stakeholder interviews to identify opportunities.
User Validation
We validate assumptions through user interviews, surveys, and testing to ensure we're solving real problems for real people.
Concept Development
We develop solution concepts through ideation workshops, prototyping, and iterative design to create innovative approaches.
Testing & Iteration
We test prototypes with real users, measure results, and iterate based on feedback to refine the product concept.
Product Definition
We define the validated product with detailed specifications, roadmaps, and success metrics to guide development.
Product-Market-Fit
A validated product concept ready for development, with clear direction and reduced risk of market failure.
CZ
River Garden Office
Rohanské nábřeží 19
186 00 Praha 8
Česká republika
+420 602 481 515
UK
Level 39
One Canada Square
Canary Wharf
London E14 5AB
United Kingdom
+44 20 7097 4682