The Idea
Alchemists
We Turn Business Ideas Into Gold.
We are a boutique venture building studio in the heart of Prague's vibrant Karlín technology district, whereentrepreneurial alchemyhappens every day.
Backed by a large tech dev company, we carefully explore and process each business idea withpersonalized attentionand precision.
What begins as a professional relationship often transforms into somethingdeeper—many clients who first came for business have become part of our extended family.
Our Clients
Why FEB?
FEB stands forFAST EFFICIENT BULLSHIT-FREE
Foolproof business ideas to beat the odds
We conduct extensive research to generate the most promising business ideas with real market potential.
A team to build a best-in-class MVP
Founders work hand-in-hand with our expert product & design team to ship an MVP in record time.
A methodology to bring their product to market faster
Our framework tried-and-tested on 40+ companies helps bring products to market faster and access a network of design partners.
A brand to attract top talents
Your company will be visible to top talent from the very moment you launch it, with our branding expertise.
Access to our ecosystem
We provide access to our ecosystem and support the co-founders with hands on activities.
A community for life
FEB is powered by a community of exceptional founders and alumni who bring their unique sets of experiences and skills.
We uncover what makes products indispensable through thoughtful research and validation. Before writing a single line of code, we test core hypotheses and validate assumptions.
While others rush to build, we move with intention. Our systematic process takes you from validation to MVP with clear decision points that preserve resources and maintain focus.
We don't just build products; we create solutions that users simply can't live without.
Finding the Perfect Market Fit!
Explore
Identify market opportunities and unmet needs
Ideate
Generate product concepts that might address these needs
Prototype
Create and test different product "shapes" with potential users
Refine
Iterate based on feedback to better fit market needs
Launch
Introduce the product that perfectly fits its market niche
We identify what makes products trulyindispensableby conducting in-depth user research, testing core hypotheses, and validating assumptions before writing a single line of code.
Our methodology combines thorough market analysis with focused user interviews to uncover the"killer features"that create genuine user dependency.
productDeeply
rooted experience
productSimply
indispensable
Deep Discovery
Deep inside lies the fundamental reason for indispensability.
Our goal is to find and create 100% indispensability for users by identifying and adding the so-called killer feature.
Every product has layers. On the surface are obvious features and user interface, which are easily copied by competitors.
The deeper layer contains the reasons why users actually use the product - often hidden and unexpected values that create a strong connection.
At the core lies the fundamental reason for indispensability - what makes the product truly unique and irreplaceable in the user's life.
Our methodology focuses on uncovering and strengthening these deep layers, to create a product that users truly need and want.
The Product Discovery Process
Research & Discovery
We begin by deeply understanding the problem space through market research, competitive analysis, and stakeholder interviews to identify opportunities.
User Validation
We validate assumptions through user interviews, surveys, and testing to ensure we're solving real problems for real people.
Concept Development
We develop solution concepts through ideation workshops, prototyping, and iterative design to create innovative approaches.
Testing & Iteration
We test prototypes with real users, measure results, and iterate based on feedback to refine the product concept.
Product Definition
We define the validated product with detailed specifications, roadmaps, and success metrics to guide development.
Product-Market-Fit
A validated product concept ready for development, with clear direction and reduced risk of market failure.
CZ
River Garden Office
Rohanské nábřeží 19
186 00 Praha 8
Česká republika
+420 602 481 515
UK
Level 39
One Canada Square
Canary Wharf
London E14 5AB
United Kingdom
+44 20 7097 4682